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Welcome to the
Intelligence & Insights library

Keeping up to date with tourism trends and market intelligence will help you to get ahead and stay competitive, and enable you to react to changing circumstances quickly and effectively.

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Case Studies

Find out how businesses across Scotland are using market intelligence and insights to drive innovation, and the benefits they’re reaping as a result.

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Guides

The TIS ‘Opportunities for Growth’ guides are full of intelligence and examples that will help you maximise the business opportunities from specific markets and sectors.

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Facts and Figures

Find the most up to date facts and figures about global, national and Scottish tourism here, including the International Passenger Survey, United Kingdom Tourism Survey and much more.

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Factsheets

Tourism Intelligence Scotland and its partners have produced a range of fact sheets, providing a snapshot of the key intelligence relating to specific markets and sectors that are particularly important to Scottish tourism.

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Presentations

Browse presentations from global and national experts on some of the hottest topics in tourism and pick up some great insights, hints and tips on the way.

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Markets

Search for information and insights about Scotland’s key markets, see how they’re performing and find the latest trends and statistics.

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Research Summaries

Find summaries of all the latest published tourism research and intelligence here, and see what it means for your business.

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Regions

If you’re looking for information on how your area is performing compared to others, or are simply looking for local facts and figures, our Regions section is for you.

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Practical Tools and Links

Our practical tools, packed full of hints, tips, case studies and ideas, are designed to guide you through some of the most important topics in the industry today.

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