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01/07/2010
Only Available on TIS
Ear to the Ground June 2010
Ear to the Ground – the newsletter from Tourism Intelligence Scotland – is a must read for all businesses who want to get ahead and stay competitive. It is designed to be practical, useful and timely, with ideas and tips to provide you with a snapshot of some of the relevant issues in the tourism industry in Scotland and beyond.
This edition focuses on our international visitors and what they want.
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30/03/2010
Markets
Australia
In comparison to many of the world’s tourism markets, Australia is relatively small, but Australians travel widely and spend well. Amongst Scotland’s international markets, Australia is ranked 9th in terms of total visits and spend. Due to the distance involved, a visit to Scotland for many Australians is seen as a ‘dream’ holiday or ‘once in a lifetime’ trip. Because of this, Australians will often visit more than one destination in the UK, and even Europe, on the same trip.
VisitScotland publishes key facts and insights about the Australian market, along with a summary of the latest International Passenger Survey figures on Australian visitors to Scotland.
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29/03/2010
Facts and Figures
International Passenger Survey
The International Passenger Survey (IPS) is a survey of a random sample of passengers entering and leaving the UK by air, sea or the Channel Tunnel. Over a quarter of a million face-to-face interviews are carried out each year with passengers entering and leaving the UK through the main airports, seaports and the Channel Tunnel.
VisitScotland publishes a summary of statistics for Scottish Tourism for the current year, showing the progress of Scottish Tourism to date. Information includes total spend by overseas visitors, number of trips taken and number of nights spent, along with average length of stay, average spend per night and average spend per trip. Additional commentary outlines the key factors influencing the developing trend.
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28/03/2010
Guides
Knowing Our Markets…Scotland's Visitors
"Knowing our Markets... Scotland’s Visitors is a must read for businesses looking for information on who visits Scotland, why they come and what they expect from their visit. Full of practical hints and tips on how you can cater more effectively for our different types of visitors, this guide is a valuable planning aid to help you make the most of today’s business opportunities.
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28/03/2010
Facts and Figures
Economic and Demographic Information
Economic and demographic information can be very helpful in explaining current tourism trends. To help with this, VisitBritain publishes a range of useful information on how economies across the world are performing.
The International Monetary Fund’s ‘World Economic Outlook’ allows you to explore economic forecasts for all major countries, as well as trends and forecasts in the size of each country's population. Additional information includes exchange rate trends, how the age and gender profile of visitors to the UK compares with the resident population of each country, and the level of internet usage in each country.
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28/03/2010
Markets
Quarterly Market Updates
VisitBritain’s overseas offices regularly monitor developments, consumer perceptions and travel trends in their various markets – an invaluable tool in helping to understand the visitor.
The Market Updates are produced on a quarterly basis and give a brief overview of the following trends for each market:
· Outlook for Travel to Britain
· Britain in the News
· General Market Mood
· Consumer Behaviour
· Media Matters
· Routes and Fares
· Business Tourism
· Leisure Travel
· Trade Competitor Activity
· VisitBritain Activity Update
· Who’s in Town?
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28/03/2010
Facts and Figures
Visits from Overseas Residents
In 2008 over 31 million overseas residents visited the UK boosting the tourist economy by £16.3bn. VisitBritain publishes varied and detailed information about the volume and value of these visits as well as the people who make the journeys and why. Information is regularly updated and easily accessible.
Included in this data provided by the Office for National Statistics’ International Passenger Survey is: historical trend information; current information on business travel; a breakdown of which countries and regions tourists visited and what they did when they got there.
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28/03/2010
Research Summaries
Arrivals
Arrivals is the quarterly round-up of VisitBritain's latest tourism research, market intelligence and current issues, all in bite-size articles.
Recent issues have included topics such as how the credit crunch is affecting inbound tourism, the relationship between Britain's royal heritage and inbound tourism, and what European youths think of Britain.
Launched in 2009, the predecessor to Arrivals was Visitor’s Voice, a quarterly magazine produced by VisitBritain. All back issues are available online, and include topics such as consumer perceptions of Britain, the youth and luxury markets, and Britain’s cultural heritage.
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28/03/2010
Facts and Figures
Archive of Detailed Full Year Data
Dating back to 2000 this archive collates in-depth data gathered from the International Passenger Survey about overseas visitors to the UK.
Visit Britain has produced an annual archive showing how many people visited the UK in each of the years and charts activities, types of accommodation chosen, regions visited, duration of stay and modes of travel used. The archives also provide details of age, nationality and gender of visitors; variables between independent and package travel; the average spend per visit and the average length of the stay.
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28/03/2010
Markets
Asia Pacific, Middle East and Africa
VisitBritain currently operates in 12 countries across the Asia Pacific, Middle East and Africa region. For each of these markets it publishes detailed information, including statistics as well as consumer opinions, perceptions and forecasts.
These countries include:
· Australia
· New Zealand
· China
· Hong Kong
· India
· Japan
· United Arab Emirates
VisitBritain also provides market knowledge and information for the countries that it does not currently operate in.
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