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03/09/2010
Research Summaries
Over a barrel - Why your business needs whisky
Scotch Whisky is synonymous with Scotland. Its notoriety as an authentic, luxury product establishes our famous drink as a vital contributor to the Scottish economy. At a time when many traditional areas of manufacturing are on the decline in Scotland, the Scotch Whisky industry remains a steadfast force, with stable employment and investment. Growth in overseas exports, which generated over £3 billion in 2008, and the rise in product value indicate more positive growth in the future.
With such a commanding reputation, Scotch Whisky is an ambassador for Scotland overseas. It gives us that point of distinction that will attract visitors and help us stand out against the competition. How can your business use the popularity of our most famous export to boost your business?
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01/09/2010
Practical Tools
The Scottish Country Sports Tourism Group
The Scottish Country Sports Tourism Group (SCSTG) was established in 2003 to realise the potential for country sports tourism through collaborative activity, which focuses on improving the customer experience, developing sporting opportunities, and raising awareness of Scotland as a key sporting destination.
The value of country sports tourism to Scotland’s economy is in the region of £200 million a year.
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30/08/2010
Presentations
Adventure Tourism World Summit
Looking for a snapshot of insights on Adventure Tourism? All you need to know has been summarised in a powerpoint presentation and covers key areas such as- Adventure Tourism in Scotland; The market; UK visitor activity in Scotland; Who are the customers; How they book; Emerging trends; How to reach the customer and innovation.
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19/08/2010
Regions
Argyll & the Islands Strategic Tourism Partnership
The Argyll & Islands Strategic Tourism Partnership exists to coordinate and develop proposals for growing and developing the visitor economy by combining the strengths of industry, the local authority and government agencies.
By agreeing practical measures and supporting projects and initiatives with a combination of expertise, experience and funding, the partnership has the capacity to lead on regional tourism strategy and influence political imperatives. Industry representatives and local marketing groups share a decision-making platform to determine and deliver the best prospects for growth and sustainability across the region.
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17/08/2010
Regions
Holiday Southern Scotland
Holiday Southern Scotland is a marketing initiative developed by tourism businesses to promote quality tourism across the South of Scotland.
The venture is based on an online and social media campaign to showcase the attractions and benefits of a holiday in the area, raising its profile and encouraging visitors to take longer holiday visits. The driving force behind the initiative is a core group of six luxury small country houses, members of Wolsey Lodges.
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16/08/2010
Research Summaries
Stirling - The Heart of Scotland
What visit to Scotland is complete without a trip to the ‘best small city’ in the country? From Stirling’s imposing castle to the famous Bannockburn battlefield you can hardly move without stumbling across another significant piece of Scottish history. For adventurous visitors there are the animals of Blair Drummond Safari Park and the tree-swinging fun of Go Ape. A host of activity providers make the best of the exciting natural landscape and the area is packed with a range of accommodation providers.
Success and growth of these tourism businesses is dependent on reliable intelligence and a keen understanding of what Stirling’s visitors want. Tourism is vital to Stirling’s economy, bringing in over £390 million to the city in 2007 alone, so Stirling Council commissioned research to look into visitor activity and perceptions of the city. The results, published in 2009, will help businesses throughout the area.
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05/08/2010
Regions
The Glasgow Tourism Service Initiative
The Glasgow Tourism Service Initiative, “Glasgow Service with Style” is a unique public/private sector partnership that aims to deliver the goal of a world-class customer service experience for all the city’s leisure and business visitors.
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05/08/2010
Regions
Fife Tourism Partnership
The Fife Tourism Partnership has been set up to work with businesses and communities to attract more visitors to Fife, to increase spend and to exceed visitor expectations.
This is being achieved by improving business engagement and business support and by encouraging local areas to set up Local Tourist Associations in order to manage and drive tourism at a local level.
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28/07/2010
Research Summaries
Adapting to Climate Change
Scotland’s climate, like the rest of the world, is changing. Scottish businesses are challenged with coping with this in two ways – by reducing their emissions and adapting to changes.
Businesses in Scotland are already being impacted by climate-related problems such as storms and heavy flooding. In 2007, 28% of businesses in the UK reported disruption as a result of extreme weather. The associated costs can be huge.
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27/07/2010
Practical Tools
Scotland Food & Drink
Established in 2007, Scotland Food & Drink is a not-for-profit organisation created to guide food and drink companies of all sizes towards increased profitability. Their mission is to grow the industry from £7.5 billion to £12.5 billion by 2017 and their vision is to build Scotland's international reputation as 'A Land of Food and Drink'.
Scotland Food & Drink is a unique leadership organisation supported by the Scottish Government. It is tasked with growing the value of Scotland's food and drink sector, making it more profitable and delivering greater global success in a challenging and competitive environment.
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