Library Search Results

21/04/2010

Research Summaries

Business Tourism in Aberdeen

When you think of Aberdeen, the first thing that comes to mind is probably its outstanding reputation in the oil and gas industry. However, tourism is also a leading industry in Aberdeen, reported to generate a massive £550 million each year.

Aberdeen’s striking coastal location and rich cultural heritage attract vast numbers of visitors to the area. Tourism is still growing and Aberdeen has been placed within the top 20 cities to visit in the UK. Recently, local hotels have recorded some of the highest occupancy levels in the country and demand is close to outstripping supply.

The majority of tourism revenue comes from business visitors. They spend 2.5 times that of holiday-makers, so it is very important that local businesses understand who they are and what they want.

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30/03/2010

Regions

Tourism in Aberdeen & Grampian

VisitScotland publishes key tourism statistics for Aberdeen & Grampian, collated from the main tourism surveys including the International Passenger Survey and United Kingdom Tourism Survey.

The ‘Tourism in Aberdeen & Grampian’ factsheet outlines the main tourism statistics for the area. A regional breakdown of the Scottish Accommodation Occupancy Survey shows monthly percentage occupancy in the hotel, guest house/bed and breakfast, self-catering and caravan and camping sectors. The Scottish Visitor Attraction Monitor shows the number of visitors attending attractions across the area.

The Grampian Visitor Survey (1999) summarises the key findings from research undertaken to investigate the motivations, views, characteristics and levels of satisfaction of both current and potential visitors to the area.

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29/03/2010

Facts and Figures

Visitor Attraction Monitor

The Visitor Attraction Monitor is an annual report on the performance of Scotland's visitor attractions and is an important accompaniment to the monthly Visitor Attraction Barometer. Statistics on visits to attractions are provided by geographic area, category of attraction (eg. garden, distillery, museum), location (rural, urban, seaside), volume of visits and admission type (free versus paid).

Bite-sized chunks of the report covering different categories of visitor attractions are available to view online, along with the complete report.

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