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19/08/2010
Regions
Argyll & the Islands Strategic Tourism Partnership
The Argyll & Islands Strategic Tourism Partnership exists to coordinate and develop proposals for growing and developing the visitor economy by combining the strengths of industry, the local authority and government agencies.
By agreeing practical measures and supporting projects and initiatives with a combination of expertise, experience and funding, the partnership has the capacity to lead on regional tourism strategy and influence political imperatives. Industry representatives and local marketing groups share a decision-making platform to determine and deliver the best prospects for growth and sustainability across the region.
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16/08/2010
Research Summaries
Stirling - The Heart of Scotland
What visit to Scotland is complete without a trip to the ‘best small city’ in the country? From Stirling’s imposing castle to the famous Bannockburn battlefield you can hardly move without stumbling across another significant piece of Scottish history. For adventurous visitors there are the animals of Blair Drummond Safari Park and the tree-swinging fun of Go Ape. A host of activity providers make the best of the exciting natural landscape and the area is packed with a range of accommodation providers.
Success and growth of these tourism businesses is dependent on reliable intelligence and a keen understanding of what Stirling’s visitors want. Tourism is vital to Stirling’s economy, bringing in over £390 million to the city in 2007 alone, so Stirling Council commissioned research to look into visitor activity and perceptions of the city. The results, published in 2009, will help businesses throughout the area.
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09/06/2010
Case Studies
Argyll and the Isles Strategic Tourism Partnership
The Argyll & the Isles Strategic Tourism partnership, formed in January 2009, has stepped into the digital world by creating an online social network to help bring together key players in the area’s tourism industry.
The partnership made it an early objective to act as a catalyst for partnership working and cross-selling. With the rise of social networking sites such as Facebook, it seemed the ideal medium with which to generate a sense of community between partners.
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30/03/2010
Regions
Tourism in Argyll, Loch Lomond & Forth Valley
VisitScotland publishes key tourism statistics for Argyll, Loch Lomond & Forth Valley collated from the main tourism surveys including the International Passenger Survey and United Kingdom Tourism Survey.
The ‘Tourism in Argyll, Loch Lomond & Forth Valley’ factsheet outlines the main tourism statistics for the area. A regional breakdown of the Scottish Accommodation Occupancy Survey shows monthly percentage occupancy in the hotel, guest house/bed and breakfast, self-catering and caravan and camping sectors. The Scottish Visitor Attraction Monitor shows the number of visitors attending attractions across the area.
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29/03/2010
Facts and Figures
Visitor Attraction Monitor
The Visitor Attraction Monitor is an annual report on the performance of Scotland's visitor attractions and is an important accompaniment to the monthly Visitor Attraction Barometer. Statistics on visits to attractions are provided by geographic area, category of attraction (eg. garden, distillery, museum), location (rural, urban, seaside), volume of visits and admission type (free versus paid).
Bite-sized chunks of the report covering different categories of visitor attractions are available to view online, along with the complete report.
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