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20/07/2010
Regions
Destination Dumfries and Galloway
Destination Dumfries & Galloway is a commercially-driven, private sector led partnership that aims to continually improve tourism in ways that benefit local businesses, communities and visitors. They ensure that Dumfries & Galloway offers a high quality visitor experience, and work in close partnership with public agencies and community and business groups in order to achieve this.
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21/04/2010
Research Summaries
The Economic Value of Mountain Biking Tourism to Scotland
With beautiful landscapes and a vast wilderness, it’s no wonder that Scotland is a world class mountain biking destination. But with increasing competition from Wales and the North of England, it must continue to evolve to maintain its strong market share.
By investing in good quality built facilities, Scotland captured the attention of the international mountain biking market. There has been a big increase in visitor numbers, thanks to initiatives like the 7stanes development in Southern Scotland.
For sustainable development Scotland needs to stay at the forefront of mountain biking advancements. The key to success is to broaden the market whilst maintaining and developing existing facilities.
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15/04/2010
Research Summaries
Mountain bikers mean business
Mountain biking is Southern Scotland’s rising star, with over 400km of world class trails the 7stanes project attracts 400,000 visitors each year. The 7stanes are a series of trail centres situated across Southern Scotland and are now worth £9 million to the local economy.
Each trail centre has a unique character, with terrain suitable to all ages and stages of the sport. There are an estimated 5.5 million mountain bikers in the UK – that’s almost the same as the entire population of Scotland. The 7stanes has something for all of them from cross country riders to downhill thrill seekers.
Mountain bikers need places to stay and lots to eat, so there are plentiful opportunities for local businesses.
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30/03/2010
Regions
Tourism in Dumfries & Galloway
VisitScotland publishes key tourism statistics for Dumfries & Galloway, collated from the main tourism surveys including the International Passenger Survey and United Kingdom Tourism Survey.
The ‘Tourism in Dumfries & Galloway’ factsheet outlines the main tourism statistics for the area. A regional breakdown of the Scottish Accommodation Occupancy Survey shows monthly percentage occupancy in the hotel, guest house/bed and breakfast, self-catering and caravan and camping sectors. The Scottish Visitor Attraction Monitor shows the number of visitors attending attractions across the area.
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29/03/2010
Research Summaries
Cycling and Mountain Biking Research
The main aim of this VisitScotland study was to gain a better understanding of the cycling and mountain biking market to Scotland.
There were clear distinctions identified between Leisure and Specialist cyclists, such as the relative importance of cycling as an activity whilst on such a holiday, and the key driver of their holiday selection. For Leisure cyclists, destination is the key driver, whereas cycling is likely to be the key driver for the Specialist segment.
In terms of overall requirements, key commonalities were observed across all the segments, such as the focus on the environment/scenery of the destination, the accommodation and the routes/trails available.
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29/03/2010
Facts and Figures
Visitor Attraction Monitor
The Visitor Attraction Monitor is an annual report on the performance of Scotland's visitor attractions and is an important accompaniment to the monthly Visitor Attraction Barometer. Statistics on visits to attractions are provided by geographic area, category of attraction (eg. garden, distillery, museum), location (rural, urban, seaside), volume of visits and admission type (free versus paid).
Bite-sized chunks of the report covering different categories of visitor attractions are available to view online, along with the complete report.
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