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20/07/2010
Regions
Destination Edinburgh Marketing Alliance (DEMA)
Established in April 2009, Destination Edinburgh Marketing Alliance (DEMA) is the new company charged with promoting Edinburgh as a must-visit city. It is a business and public sector partnership established as a private company, with a business led board of directors, and is a one-stop-shop for the leadership and co-ordination of destination marketing for Edinburgh.
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20/07/2010
Regions
Edinburgh Hotels Association
Edinburgh Hotels Association (formerly known as Edinburgh Principal Hotel Association or EPHA) represents the strategic interests of the hotel and furnished apartment sector in The City of Edinburgh, East Lothian, Midlothian and West Lothian. In the main, properties are graded at 3 Star level or higher, with at least 35 rooms, but any property is eligible to apply for membership.
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01/06/2010
Facts and Figures
Business Tourism Fast Facts
Business tourism is the fastest growing sector in world tourism. 2.3 million business trips were made to Scotland in 2008 and spend per night by business visitors is 80% higher than that of leisure visitors – the value of business tourism in Scotland is quite clear.
The Edinburgh Conference Bureau Ltd, the lead organisation for promoting Edinburgh as a business tourism destination, provides professional and tailored advice to help tourism businesses organise conferences in Edinburgh. They have put together some at-a-glance facts about the importance of business tourism in Scotland – businesses can get a picture of how targeting these visitors can improve their bottom line.
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21/04/2010
Regions
ETAG - Edinburgh Tourism Action Group
ETAG is the private/public partnership forum for the Edinburgh tourism sector.
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21/04/2010
Research Summaries
Family fun in West Lothian
West Lothian is a versatile destination. Popular with families the area also attracts shoppers to Livingston and visitors to the famous Linlithgow Palace.
51% of visitors to West Lothian are families looking for stimulating days out and good value for money.
West Lothian is gaining popularity as a holiday destination. Since 2003 the number of visitors arriving for a longer stays has increased by 18% and there’s potential for businesses to encourage this trend.
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15/04/2010
Factsheets
Who Are Our Festival Visitors?
For nearly half of the visitors to Edinburgh during the summer, the Festivals were their sole reason for coming. Over 4 million tickets are sold every year for these events and popularity is growing.
Festivals offer unique and authentic experiences that can make a trip distinctly memorable. They help motivate new and return visits, making a real impact on your bottom line.
To capitalise on business opportunities, understanding target markets is key. If you know your Festival visitors, you can target them effectively and tailor your service to meet demands.
This guide helps you to understand the types of people that come to Edinburgh for the wide range of festivals. It includes a useful breakdown of Festival details, plus details on how best to reach your target market and create tangible offerings to help grow your business.
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15/04/2010
Factsheets
Get Involved with Edinburgh Events
From the Edinburgh Festival Fringe to The Royal Edinburgh Military Tattoo, Edinburgh events are recognised across the globe. Local tourism businesses have the opportunity to tap into this success.
By linking with events where the target market matches their own, businesses can benefit from increased visitors and profit. By collaborating with other businesses, they can present a wider range of package choices, providing added value and a stand-out offering.
This calendar compiles Edinburgh event information, including target markets and contact details, into one easy reference point. So how can mother’s day translate into a business benefit? How do you maximise profits from the Edinburgh Marathon? The helpful tips and case studies can help make Edinburgh events work for you.
Additional support is available through funding initiatives and further information.
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30/03/2010
Regions
Tourism in Edinburgh & Lothians
VisitScotland publishes key tourism statistics for Edinburgh & Lothians, collated from the main tourism surveys including the International Passenger Survey and United Kingdom Tourism Survey.
The ‘Tourism in Edinburgh & Lothians’ and ‘Tourism in the City of Edinburgh’ factsheets outline the main tourism statistics for the area. A regional breakdown of the Scottish Accommodation Occupancy Survey shows monthly percentage occupancy in the hotel, guest house/bed and breakfast, self-catering and caravan and camping sectors. The Scottish Visitor Attraction Monitor shows the number of visitors attending attractions across the area.
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29/03/2010
Facts and Figures
Visitor Attraction Monitor
The Visitor Attraction Monitor is an annual report on the performance of Scotland's visitor attractions and is an important accompaniment to the monthly Visitor Attraction Barometer. Statistics on visits to attractions are provided by geographic area, category of attraction (eg. garden, distillery, museum), location (rural, urban, seaside), volume of visits and admission type (free versus paid).
Bite-sized chunks of the report covering different categories of visitor attractions are available to view online, along with the complete report.
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