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26/07/2010
Practical Tools
The Outdoor Capital of the UK
The mission of the Outdoor Capital is “to improve and promote Fort William & Lochaber as the best place in the UK for everyone to experience the outdoors.” They aim to achieve this through a combination of marketing, lobbying, development and facilitation.
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21/04/2010
Case Studies
Prince's House Hotel
Prince’s House Hotel in Glenfinnan, owned by award-winning chef Kieron Kelly, specialises in Scottish cuisine using the rich larder which is available locally - including fish and shellfish from Mallaig, local venison, game birds from local estates, Scottish beef and lamb, farmhouse cheeses, local smoked meats and salmon, local fruit and vegetables from an organic grower and, in Autumn, locally-gathered wild mushrooms and berries.
Kieron says: ‘We’ve been at Prince’s House Hotel now for 8 years and have always wanted to use local produce and support local people and businesses. Local suppliers are now aware of what we do and new suppliers will also approach us speculatively’.
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30/03/2010
Regions
Tourism in the Highlands of Scotland
VisitScotland publishes key tourism statistics for the Highlands of Scotland, collated from the main tourism surveys including the International Passenger Survey and United Kingdom Tourism Survey.
The ‘Tourism in Highlands of Scotland’ factsheet outlines the main tourism statistics for the area. A regional breakdown of the Scottish Accommodation Occupancy Survey shows monthly percentage occupancy in the hotel, guest house/bed and breakfast, self-catering and caravan and camping sectors. The Scottish Visitor Attraction Monitor shows the number of visitors attending attractions across the area.
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29/03/2010
Research Summaries
Cycling and Mountain Biking Research
The main aim of this VisitScotland study was to gain a better understanding of the cycling and mountain biking market to Scotland.
There were clear distinctions identified between Leisure and Specialist cyclists, such as the relative importance of cycling as an activity whilst on such a holiday, and the key driver of their holiday selection. For Leisure cyclists, destination is the key driver, whereas cycling is likely to be the key driver for the Specialist segment.
In terms of overall requirements, key commonalities were observed across all the segments, such as the focus on the environment/scenery of the destination, the accommodation and the routes/trails available.
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29/03/2010
Facts and Figures
Visitor Attraction Monitor
The Visitor Attraction Monitor is an annual report on the performance of Scotland's visitor attractions and is an important accompaniment to the monthly Visitor Attraction Barometer. Statistics on visits to attractions are provided by geographic area, category of attraction (eg. garden, distillery, museum), location (rural, urban, seaside), volume of visits and admission type (free versus paid).
Bite-sized chunks of the report covering different categories of visitor attractions are available to view online, along with the complete report.
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