20/03/2010
Research Summaries
Visiting Orkney
If you were to visit Orkney in its peak summer season, you would meet a growing number of enthusiastic holiday-makers making the most of their break with visits to historic sites and beautiful coastal walks.
The number of Orkney visitors is increasing, and so is their spending! In 2009 they contributed £31.8 million to the local economy. The island location lends itself to overnight stays, with 70% of visitors staying for at least 1 night, so they are looking for lots of things to see and do. Orkney is full of exciting attractions to entice visitors.
Holiday makers are the dominant market. Some will be visiting on the back of a positive previous experience; others on the advice of friends or relative. Either way, word-of-mouth is an important marketing tool for Orkney tourism.
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