Library Search Results

30/08/2010

Presentations

Adventure Tourism World Summit

Looking for a snapshot of insights on Adventure Tourism?  All you need to know has been summarised in a powerpoint presentation and covers key areas such as- Adventure Tourism in Scotland; The market; UK visitor activity in Scotland; Who are the customers; How they book; Emerging trends; How to reach the customer and innovation.

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07/07/2010

Research Summaries

The road to the Adventure Travel Summit Aviemore Oct 2010

Scotland’s extreme landscapes provide the perfect backdrop for the adventure travel market – so much so that we attract visitors from all over the world. However, with increasing competition from abroad and the current economic issues, it’s important that adventure tourism businesses in Scotland continue to meet and exceed our visitor expectations.

The Adventure Travel Trade Association (ATTA) is a global membership organisation that aims to promote and grow the adventure tourism industry. As a significant adventure destination, Scotland won the bid to host the next ATTA World Summit in Aviemore in October 2010. Up to 600 delegates from 50 countries, and from all areas of Adventure Tourism, will attend. There are numerous ways for Scottish adventure tourism businesses, and related businesses like accommodation and retail, to get involved.

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29/03/2010

Research Summaries

Adventure Sports research

This VisitScotland online research on Adventure Sports was taken from tourists from the UK and Ireland in the VisitScotland Adventure Sports database and contacts sourced from competitions.

Visitors had a high awareness of adventure sports opportunities in Scotland. Over half of the respondents had already sampled an adventure sports break in Scotland before and 55% of these stated that is was their main reason to take this break.

Holidays tended to be short breaks taken in the shoulder months of April and September, with an average of 4 nights and holidaymakers showed distinct differences in their holidaying behaviour compared to other holidaymakers in Scotland.

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29/03/2010

Research Summaries

Ski Scotland

VisitScotland has published research on tourists from the UK and Ireland who go skiing in Scotland. The information was gathered from online research with consumers from the Ski Scotland Snow Alert database in August 2006.

The results showed a primarily male (70%), Scottish (69%), market who were regular holidaymakers in Scotland and had no children living in the household. The majority (70%) had also skied in Scotland during the previous winter, mostly on day trips.

Although ski visits tended to be day trips, results showed that respondents took between 1 and 5 such trips each season, and snow conditions prompted the majority of respondents to take a ski trip in Scotland.

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26/03/2010

Research Summaries

Sports & Active Pursuits

Be it the upcoming Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply the opportunity to walk in the British countryside, the ability to watch or participate in active pursuits in Britain attracts substantial numbers of visitors from overseas.

VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s sports and activities offering.

Topics include: the impact of the London 2012 Olympic and Paralympic Games, and the potential tourism benefits; an analysis of overseas visitors who watched or played sport during their trip; perceptions of different holiday activities on offer in Britain; and the power of football to influence domestic and inbound tourism.

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