Library Search Results

29/03/2010

Regions

Edinburgh Tourism Accommodation Audit (2006)

A report commissioned by Scottish Enterprise Edinburgh and Lothian, VisitScotland and the councils of the City of Edinburgh, East Lothian, Midlothian and West Lothian provides a comprehensive audit of the accommodation sector in Edinburgh and Lothians.

The report reveals that the number of beds available in the region rose by 25% from 1999 - 2006 and that overall occupancy levels stand at an impressive 65% with hotels achieving near full occupancy during peak periods.

The report also reveals that the recent growth is expected to continue over the next decade, requiring major new investment in tourism accommodation infrastructure.

Click here for a summary of the Edinburgh Tourism Accommodation Audit.

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29/03/2010

Facts and Figures

Tourism in Scotland

The Tourism in Scotland report provides an annual overview of statistics from the main tourism surveys including the United Kingdom Tourism Survey, the International Passenger Survey, the Scottish Accommodation Occupancy Survey and the Visitor Attractions Barometer.

In one handy factsheet you’ll find information on: average length of stay and spend; time of visit; transport used to travel to Scotland; accommodation and occupancy rates; country of origin of our visitors; activities undertaken when here; demographic profiles; information on how our visitors spent their money; visits to attractions; tourism-related employment, and even the latest statistics on the weather!

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29/03/2010

Facts and Figures

Accommodation Occupancy Survey

The Scottish Accommodation Occupancy Survey provides the most comprehensive and up-to-date information on the demand for accommodation in Scotland. The survey covers Hotels; Bed & Breakfasts; Guest Houses; Self-Catering Accommodation; Caravan and Camping Parks (April – October) and Hostels.

VisitScotland publishes a summary of the survey results which includes details of the average occupancy for the year to date in each sector, along with an indication of the percentage change from the previous year. Additional commentary outlines the key factors influencing the developing trends.

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28/03/2010

Practical Tools

Listening to our Visitors

"Customer feedback provides essential information that can help you make informed decisions and guide the future development of your business, at a time when your visitors’ expectations are likely to be growing and changing.

Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions, how to respond to both good and bad feedback and how to use this feedback to grow your business. Success stories from other businesses also show what can be achieved and demonstrate how you could transform your business, at the same time helping your local area.

The guide and accompanying FREE workshops are now available. Download the guide in PDF format below, and then tell us what you thought by sharing your feedback, comments and stories in the ‘Forum’ section of this site.

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Presentations

Tourism Intelligence Scotland

Iain Limond, Chair of Tourism Intelligence Scotland, talks about the background to the project and why you should be involved.

He explains how TIS will help you to quickly identify the most relevant information to grow your business and ensure you are meeting the needs of today’s (and tomorrow’s) customers; what the business benefits of using market intelligence and insights are; how others have used intelligence to grow and develop their business; and how the range of TIS resources can help you.

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