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13/07/2010
Practical Tools
The Association of Scotland's Self-Caterers (ASSC)
www.assc.co.uk
Founded in 1978, the ASSC is the only trade body working exclusively for the owners and operators of self-catering businesses in Scotland.
The ASSC is committed to the principles of quality, and to promoting high and consistent standards in self-catering. Led, managed and inspired by the people who own and run holiday cottages throughout Scotland, the ASSC has developed a marketing website www.embracescotland.co.uk to showcase some of the best, Quality Assured, holiday accommodation you can find.
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29/03/2010
Regions
Edinburgh Tourism Accommodation Audit (2006)
A report commissioned by Scottish Enterprise Edinburgh and Lothian, VisitScotland and the councils of the City of Edinburgh, East Lothian, Midlothian and West Lothian provides a comprehensive audit of the accommodation sector in Edinburgh and Lothians.
The report reveals that the number of beds available in the region rose by 25% from 1999 - 2006 and that overall occupancy levels stand at an impressive 65% with hotels achieving near full occupancy during peak periods.
The report also reveals that the recent growth is expected to continue over the next decade, requiring major new investment in tourism accommodation infrastructure.
Click here for a summary of the Edinburgh Tourism Accommodation Audit.
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29/03/2010
Facts and Figures
Tourism in Scotland
The Tourism in Scotland report provides an annual overview of statistics from the main tourism surveys including the United Kingdom Tourism Survey, the International Passenger Survey, the Scottish Accommodation Occupancy Survey and the Visitor Attractions Barometer.
In one handy factsheet you’ll find information on: average length of stay and spend; time of visit; transport used to travel to Scotland; accommodation and occupancy rates; country of origin of our visitors; activities undertaken when here; demographic profiles; information on how our visitors spent their money; visits to attractions; tourism-related employment, and even the latest statistics on the weather!
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29/03/2010
Facts and Figures
Accommodation Occupancy Survey
The Scottish Accommodation Occupancy Survey provides the most comprehensive and up-to-date information on the demand for accommodation in Scotland. The survey covers Hotels; Bed & Breakfasts; Guest Houses; Self-Catering Accommodation; Caravan and Camping Parks (April – October) and Hostels.
VisitScotland publishes a summary of the survey results which includes details of the average occupancy for the year to date in each sector, along with an indication of the percentage change from the previous year. Additional commentary outlines the key factors influencing the developing trends.
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28/03/2010
Case Studies
Ravelaw Bed & Breakfast
Rosemary Gaston, owner of Ravelaw B&B in the Borders town of Duns, read the Listening To Our Visitors guide last summer and says it provided her with the spur she needed to make some much-needed changes to her business.
“Ravelaw is situated in a very rural location”, says Rosemary. “Over the last few years we’ve seen visitors decrease, but despite this I did very little to try and change the situation. Once I had read the guide, however, it became clear that if I was to move forward I would need to be much more proactive.”
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28/03/2010
Case Studies
South of Scotland Marketing Initiative
Frustrated by being over-looked by visitors streaming north to the central belt and beyond, tourism operators in Southern Scotland have joined together to create an
online and social media campaign to showcase the attractions and benefits of a holiday in the area, raising its profile and encouraging visitors to take longer holiday visits to the area. The driving force behind the initiative is a core group of six luxury small country houses, members of Wolsey Lodges.
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28/03/2010
Practical Tools
Listening to our Visitors
"Customer feedback provides essential information that can help you make informed decisions and guide the future development of your business, at a time when your visitors’ expectations are likely to be growing and changing.
Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions, how to respond to both good and bad feedback and how to use this feedback to grow your business. Success stories from other businesses also show what can be achieved and demonstrate how you could transform your business, at the same time helping your local area.
The guide and accompanying FREE workshops are now available. Download the guide in PDF format below, and then tell us what you thought by sharing your feedback, comments and stories in the ‘Forum’ section of this site.
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Presentations
Tourism Intelligence Scotland
Iain Limond, Chair of Tourism Intelligence Scotland, talks about the background to the project and why you should be involved.
He explains how TIS will help you to quickly identify the most relevant information to grow your business and ensure you are meeting the needs of today’s (and tomorrow’s) customers; what the business benefits of using market intelligence and insights are; how others have used intelligence to grow and develop their business; and how the range of TIS resources can help you.
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