Library Search Results

16/06/2010

Case Studies

Whitmuir Organics

Owners Pete and Heather Ritchie have grown Whitmuir Organics in the Scottish Borders from a small farming operation to the point where it is now a thriving farm shop, cafe, restaurant and gallery, employing 25 full/part time staff.

“Having farmed the north-facing land for 10 years and sold some limited produce out of the back of a silage shed, we were faced with the decision of whether to continue to ‘tick over’ in this way, or try and expand the business by exploring new markets and products”, says Pete.

 

 

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29/03/2010

Facts and Figures

Tourism in Scotland

The Tourism in Scotland report provides an annual overview of statistics from the main tourism surveys including the United Kingdom Tourism Survey, the International Passenger Survey, the Scottish Accommodation Occupancy Survey and the Visitor Attractions Barometer.

In one handy factsheet you’ll find information on: average length of stay and spend; time of visit; transport used to travel to Scotland; accommodation and occupancy rates; country of origin of our visitors; activities undertaken when here; demographic profiles; information on how our visitors spent their money; visits to attractions; tourism-related employment, and even the latest statistics on the weather!

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28/03/2010

Practical Tools

Listening to our Visitors

"Customer feedback provides essential information that can help you make informed decisions and guide the future development of your business, at a time when your visitors’ expectations are likely to be growing and changing.

Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions, how to respond to both good and bad feedback and how to use this feedback to grow your business. Success stories from other businesses also show what can be achieved and demonstrate how you could transform your business, at the same time helping your local area.

The guide and accompanying FREE workshops are now available. Download the guide in PDF format below, and then tell us what you thought by sharing your feedback, comments and stories in the ‘Forum’ section of this site.

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Presentations

Tourism Intelligence Scotland

Iain Limond, Chair of Tourism Intelligence Scotland, talks about the background to the project and why you should be involved.

He explains how TIS will help you to quickly identify the most relevant information to grow your business and ensure you are meeting the needs of today’s (and tomorrow’s) customers; what the business benefits of using market intelligence and insights are; how others have used intelligence to grow and develop their business; and how the range of TIS resources can help you.

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