| | |
|
|
01/07/2010
Only Available on TIS
Ear to the Ground June 2010
Ear to the Ground – the newsletter from Tourism Intelligence Scotland – is a must read for all businesses who want to get ahead and stay competitive. It is designed to be practical, useful and timely, with ideas and tips to provide you with a snapshot of some of the relevant issues in the tourism industry in Scotland and beyond.
This edition focuses on our international visitors and what they want.
Learn more
|
|
|
14/04/2010
Research Summaries
Trends Update
Keeping abreast of current developments that influence tourism is critical but can be time consuming. To help, VisitBritain publishes a two-page summary of current factors affecting tourism twice per month.
This is broken down into one page of bullet points covering weather, transport news, including new domestic and international air routes to be launched, and economic news – including domestic, European, American and global information.
The second page provides an at-a-glance visual summary of how factors are currently contributing to tourism trends in Britain.
Learn more
|
|
|
29/03/2010
Facts and Figures
Tourism in Scotland
The Tourism in Scotland report provides an annual overview of statistics from the main tourism surveys including the United Kingdom Tourism Survey, the International Passenger Survey, the Scottish Accommodation Occupancy Survey and the Visitor Attractions Barometer.
In one handy factsheet you’ll find information on: average length of stay and spend; time of visit; transport used to travel to Scotland; accommodation and occupancy rates; country of origin of our visitors; activities undertaken when here; demographic profiles; information on how our visitors spent their money; visits to attractions; tourism-related employment, and even the latest statistics on the weather!
Learn more
|
|
|
28/03/2010
Practical Tools
Listening to our Visitors
"Customer feedback provides essential information that can help you make informed decisions and guide the future development of your business, at a time when your visitors’ expectations are likely to be growing and changing.
Listening to our Visitors is a practical guide which includes some great tips on how to ask the right questions, how to respond to both good and bad feedback and how to use this feedback to grow your business. Success stories from other businesses also show what can be achieved and demonstrate how you could transform your business, at the same time helping your local area.
The guide and accompanying FREE workshops are now available. Download the guide in PDF format below, and then tell us what you thought by sharing your feedback, comments and stories in the ‘Forum’ section of this site.
Learn more
|
|
|
28/03/2010
Markets
Quarterly Market Updates
VisitBritain’s overseas offices regularly monitor developments, consumer perceptions and travel trends in their various markets – an invaluable tool in helping to understand the visitor.
The Market Updates are produced on a quarterly basis and give a brief overview of the following trends for each market:
· Outlook for Travel to Britain
· Britain in the News
· General Market Mood
· Consumer Behaviour
· Media Matters
· Routes and Fares
· Business Tourism
· Leisure Travel
· Trade Competitor Activity
· VisitBritain Activity Update
· Who’s in Town?
Learn more
|
|
|
25/03/2010
Research Summaries
Transport
The provision of an adequate transport network and infrastructure is vital to the prosperity of the UK’s tourist economy. In its monthly ‘Foresight’ publication, VisitBritain has examined some of the significant issues and trends which affect inbound travel by overseas visitors.
Learn more
|
|
|
Presentations
Tourism Intelligence Scotland
Iain Limond, Chair of Tourism Intelligence Scotland, talks about the background to the project and why you should be involved.
He explains how TIS will help you to quickly identify the most relevant information to grow your business and ensure you are meeting the needs of today’s (and tomorrow’s) customers; what the business benefits of using market intelligence and insights are; how others have used intelligence to grow and develop their business; and how the range of TIS resources can help you.
Learn more
|