21/07/2010
Factsheets
Ancestral Tourism
As more and more people become interested in researching their family roots, ancestral tourism promises new and exciting year-round commercial opportunities whatever your size and type of business.
With over 50million people across the globe able to lay claim to Scottish ancestry, the scope and potential of this market in tourism terms is huge. This informative factsheet paints a picture of ancestral tourists, who they are, why they come and what they are looking for.
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