Library Search Results

01/06/2010

Facts and Figures

Business Tourism Fast Facts

Business tourism is the fastest growing sector in world tourism. 2.3 million business trips were made to Scotland in 2008 and spend per night by business visitors is 80% higher than that of leisure visitors – the value of business tourism in Scotland is quite clear.

The Edinburgh Conference Bureau Ltd, the lead organisation for promoting Edinburgh as a business tourism destination, provides professional and tailored advice to help tourism businesses organise conferences in Edinburgh. They have put together some at-a-glance facts about the importance of business tourism in Scotland – businesses can get a picture of how targeting these visitors can improve their bottom line.

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21/04/2010

Research Summaries

Business Tourism in Aberdeen

When you think of Aberdeen, the first thing that comes to mind is probably its outstanding reputation in the oil and gas industry. However, tourism is also a leading industry in Aberdeen, reported to generate a massive £550 million each year.

Aberdeen’s striking coastal location and rich cultural heritage attract vast numbers of visitors to the area. Tourism is still growing and Aberdeen has been placed within the top 20 cities to visit in the UK. Recently, local hotels have recorded some of the highest occupancy levels in the country and demand is close to outstripping supply.

The majority of tourism revenue comes from business visitors. They spend 2.5 times that of holiday-makers, so it is very important that local businesses understand who they are and what they want.

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29/03/2010

Research Summaries

EIBTM Industry Trends & Market Share Report

This report describes the market environment in which the meetings and incentive industry is currently operating, worldwide.

It reviews both the supply and demand aspects of the meetings and incentives market for business events, as well as analysing current and future trends identified in its survey. Understanding and adapting to these trends is critical for success in a constantly changing market environment

It notes that despite issues such as currency fluctuations, soaring oil prices, and tough security measures at airports, the industry continues to thrive and expand with no sign of reduction in the number of new destinations deciding to position themselves as destinations for meetings and incentives.

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29/03/2010

Research Summaries

British Conference Venues Survey

A national survey that is conducted annually, this report provides an analysis of venues in Scotland.  It aims to measure the key characteristics of the UK conference market from a venue perspective and provide the best possible estimates for volume and value aspects of the market.

The report assesses a wide range of performance indicators, and includes a summary for each one:

· Number of conferences

· Length of Conferences

· Peak Months

· Delegate Rates

· Residential Conferences

· Conference Booking

· Organisations holding conferences

· Conference Size

· Origin of conference business

· Business performance

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29/03/2010

Research Summaries

VisitScotland BTU Customer Satisfaction

An annual survey of organisations on the Business Tourism Unit database: intermediaries and direct bookers.

The study tracks customer satisfaction levels by measuring;

· Overall satisfaction with Scotland as a destination

· Satisfaction with specific aspects (e.g. accommodation, catering, transport etc.)

· Current perceptions of Scotland as a destination

The findings for this report were:

· 80% very satisfied with event

· 54% very likely to consider Scotland for future events

· 43% very likely to continue booking Scotland for future event

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28/03/2010

Markets

Quarterly Market Updates

VisitBritain’s overseas offices regularly monitor developments, consumer perceptions and travel trends in their various markets – an invaluable tool in helping to understand the visitor.

The Market Updates are produced on a quarterly basis and give a brief overview of the following trends for each market:  

· Outlook for Travel to Britain

· Britain in the News

· General Market Mood

· Consumer Behaviour

· Media Matters

· Routes and Fares

· Business Tourism

· Leisure Travel

· Trade Competitor Activity

· VisitBritain Activity Update

· Who’s in Town?

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28/03/2010

Facts and Figures

Visits from Overseas Residents

In 2008 over 31 million overseas residents visited the UK boosting the tourist economy by £16.3bn.  VisitBritain publishes varied and detailed information about the volume and value of these visits as well as the people who make the journeys and why.  Information is regularly updated and easily accessible.

Included in this data provided by the Office for National Statistics’ International Passenger Survey is: historical trend information; current information on business travel; a breakdown of which countries and regions tourists visited and what they did when they got there.

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28/03/2010

Facts and Figures

Business Visits

Following the global financial crisis of 2008 business travel to the UK has seen a severe downturn.  In October 2009 there were 26% less international business visitors travelling to the UK than in 2007.  However, the market is slowly regenerating and most countries are now technically out of recession.

In these changing times VisitBritain’s up to date statistics on business visits are a useful analysis tool.  Detailed business tourism data, some dating back to 1993, offers a wealth of information to analyse variables of visits from modes of travel used to country of residence.

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