Library Search Results

01/09/2010

Practical Tools

The Scottish Country Sports Tourism Group

The Scottish Country Sports Tourism Group (SCSTG) was established in 2003 to realise the potential for country sports tourism through collaborative activity, which focuses on improving the customer experience, developing sporting opportunities, and raising awareness of Scotland as a key sporting destination.

The value of country sports tourism to Scotland’s economy is in the region of £200 million a year.

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24/06/2010

Research Summaries

Country Sports in Scotland

Nearly half of Britain’s 480,000 shooters do some shooting  in Scotland; this provides significant benefits to the local economy and to conservation. Overall this involves 1.5 million gun days which are worth £240 million to the Scottish economy. Since the bulk of this money is spent in rural areas and often at times when other forms of tourism are at a low level it is particularly important.

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29/03/2010

Research Summaries

Fishing Tourism Research

The aim of this VisitScotland research was to give a deeper understanding of the current and potential consumer fishing market in Scotland by examining the consumer angling market in Scotland.

Objectives focused on the characteristics of angling holidays in Scotland, including trip planning and opinions of Scotland in comparison to its’ competitors.

Results showed it is vital to recognise that angling is not a single market – game, coarse and sea anglers have different profiles, behaviours and motivations. Overall, 41% of all anglers took angling holidays at least once per year, and game anglers were the most frequent visitors to Scotland. Across the total market, Scotland received the highest rating as an angling destination.

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26/03/2010

Research Summaries

Sports & Active Pursuits

Be it the upcoming Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply the opportunity to walk in the British countryside, the ability to watch or participate in active pursuits in Britain attracts substantial numbers of visitors from overseas.

VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s sports and activities offering.

Topics include: the impact of the London 2012 Olympic and Paralympic Games, and the potential tourism benefits; an analysis of overseas visitors who watched or played sport during their trip; perceptions of different holiday activities on offer in Britain; and the power of football to influence domestic and inbound tourism.

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