Library Search Results

28/03/2010

Factsheets

How to Maximise the Economic Benefit of Events in Your Area

This guide is for everyone involved in the planning and development of events within a particular area.

Although large scale events will almost certainly undertake an economic impact assessment afterwards, there is much to be gained by an increased awareness of how to maximise this impact before the event happens, at the planning and development stages. In Scotland there are some excellent examples of how particular areas have done this right, maximising the full economic potential that an event, large or small, can bring to a local area

This guide gathers together best practice examples from a wide range of events and shares observations and insights from a group of industry professionals who are involved in event planning and delivery across Scotland.

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28/03/2010

Research Summaries

Topic Profiles

In Topic Profiles VisitBritain publishes easily accessible and comprehensive summaries of market intelligence about tourism segments, sectors and issues.

For example, VisitBritain has produced a summary of research carried out on the welcome our visitors receive. Receiving a warm welcome is important for all of our visitors, but it is absolutely vital for visitors travelling from overseas on what might be a ‘once in a lifetime’ trip.

The Topic Profile shows how welcoming Britain is perceived to be by overseas residents, how welcoming Britain actually is for visitors from overseas, and the importance of delivering a first-class welcome. Other topic profiles include Culture & heritage, Built Heritage and Contemporary Culture.

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28/03/2010

Research Summaries

Arrivals

Arrivals is the quarterly round-up of VisitBritain's latest tourism research, market intelligence and current issues, all in bite-size articles.

Recent issues have included topics such as how the credit crunch is affecting inbound tourism, the relationship between Britain's royal heritage and inbound tourism, and what European youths think of Britain.

Launched in 2009, the predecessor to Arrivals was Visitor’s Voice, a quarterly magazine produced by VisitBritain. All back issues are available online, and include topics such as consumer perceptions of Britain, the youth and luxury markets, and Britain’s cultural heritage.

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25/03/2010

Research Summaries

Culture and Heritage

Britain's culture and heritage is world-renowned and is a significant draw for both overseas and domestic visitors. VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s cultural tourism offering.

Topics include: the importance of the Monarchy for overseas visitors to Britain; the importance of Britain's cultural and heritage assets to domestic tourism; cultural and heritage activities undertaken by overseas visitors; perceptions of different types of holiday activity on offer in Britain; and the importance of the National Lottery to UK tourism through its support for cultural and heritage assets.

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Guides

Scotland's Historic Properties - Visiting the Future

"Heritage is at the heart of Scotland’s tourism offering. This specialist guide has been developed by the Historic Properties Group, a collaboration between Historic Scotland, The National Trust for Scotland, The Historic Houses Association and Scottish Enterprise. It draws together many of the key themes from recent research into the heritage sector and provides practical tips on how our historic properties can exceed visitors’ expectations.

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