Library Search Results

06/07/2010

Research Summaries

Cycling Holidays in the Scottish Borders

The quiet roads and beautiful scenery of the Scottish Borders provide the idyllic setting for a cycling holiday.  Local tourism businesses should take advantage of this fantastic asset, because the growing interest in sustainable tourism, health and the environment makes cycling an increasingly popular holiday choice.

The Borders’ world-class mountain biking reputation already attracts ‘hardcore cyclists’, but tourism businesses could work together to bring in more ‘leisure cyclists’ who want to relax and enjoy the local culture. This type of visitor won’t spend all their time cycling, and will be looking for a range of activities and attractions during their trip – that makes them extremely valuable to local businesses.

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29/03/2010

Research Summaries

Cycling and Mountain Biking Research

The main aim of this VisitScotland study was to gain a better understanding of the cycling and mountain biking market to Scotland.

There were clear distinctions identified between Leisure and Specialist cyclists, such as the relative importance of cycling as an activity whilst on such a holiday, and the key driver of their holiday selection. For Leisure cyclists, destination is the key driver, whereas cycling is likely to be the key driver for the Specialist segment.

In terms of overall requirements, key commonalities were observed across all the segments, such as the focus on the environment/scenery of the destination, the accommodation and the routes/trails available.

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29/03/2010

Research Summaries

Adventure Sports research

This VisitScotland online research on Adventure Sports was taken from tourists from the UK and Ireland in the VisitScotland Adventure Sports database and contacts sourced from competitions.

Visitors had a high awareness of adventure sports opportunities in Scotland. Over half of the respondents had already sampled an adventure sports break in Scotland before and 55% of these stated that is was their main reason to take this break.

Holidays tended to be short breaks taken in the shoulder months of April and September, with an average of 4 nights and holidaymakers showed distinct differences in their holidaying behaviour compared to other holidaymakers in Scotland.

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26/03/2010

Research Summaries

Sports & Active Pursuits

Be it the upcoming Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply the opportunity to walk in the British countryside, the ability to watch or participate in active pursuits in Britain attracts substantial numbers of visitors from overseas.

VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s sports and activities offering.

Topics include: the impact of the London 2012 Olympic and Paralympic Games, and the potential tourism benefits; an analysis of overseas visitors who watched or played sport during their trip; perceptions of different holiday activities on offer in Britain; and the power of football to influence domestic and inbound tourism.

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