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06/08/2010
Practical Tools
Sustainable events - we'll show you how
The Toolkit was developed by AISTS and the Vancouver Olympic Organising Committee and provides an outstanding means for events organisers to make their cultural and sporting events more environmentally and socially sustainable in an ethical and economically robust manner. A more sustainable approach will contribute to a reduction in the carbon output of events, as well as presenting considerable business and social benefits at all levels.
Read more about the Sustainable Sports and Events Toolkit at www.eventscotland.org
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14/07/2010
Research Summaries
Homecoming – Success and The Future
Scotland’s first year of Homecoming has been a success. So successful, in fact, that the next one is already being planned for 2014! Businesses across Scotland came together to help promote Homecoming Scotland 2009 and reaped the benefits of being associated with this breakthrough campaign.
Homecoming Scotland was a 10‐month programme featuring over 400 events and festivals celebrating some of Scotland’s great contributions to the world including Burns, Golf, Whisky, Great Scottish minds and innovations and its rich ancestry, culture and heritage. It captured the imaginations of Scottish residents and those abroad of Scottish descent or who simply love Scotland – come ‘home’ to celebrate!
The initiative raised Scotland’s profile in a competitive global marketplace. It influenced 95,000 visitors to come to Scotland and generated £53.7 million of additional tourism revenue. 2014 will build on this success and tourism businesses should start thinking now about how to get involved.
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29/06/2010
Practical Tools
Getting match fit for Games Visitors
Tourism2012Games.org is a great new online resource for anyone who works in hospitality, leisure or tourism and wants to get involved with the 2012 Games.
The site – co-published by VisitBritain and London 2012 – has loads of useful information about visitors likely to come to the Games and how to reach them.
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03/06/2010
Only Available on TIS
Ear to The Ground Oct 2009
Ear to the Ground – the newsletter from Tourism Intelligence Scotland – is a must read for all businesses who want to get ahead and stay competitive. It is designed to be practical, useful and timely, with ideas and tips to provide you with a snapshot of some of the relevant issues in the tourism industry in Scotland and beyond.
This edition focuses on the winter months and in particular how to make your Christmas business grow.
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15/04/2010
Factsheets
Who Are Our Festival Visitors?
For nearly half of the visitors to Edinburgh during the summer, the Festivals were their sole reason for coming. Over 4 million tickets are sold every year for these events and popularity is growing.
Festivals offer unique and authentic experiences that can make a trip distinctly memorable. They help motivate new and return visits, making a real impact on your bottom line.
To capitalise on business opportunities, understanding target markets is key. If you know your Festival visitors, you can target them effectively and tailor your service to meet demands.
This guide helps you to understand the types of people that come to Edinburgh for the wide range of festivals. It includes a useful breakdown of Festival details, plus details on how best to reach your target market and create tangible offerings to help grow your business.
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15/04/2010
Factsheets
Get Involved with Edinburgh Events
From the Edinburgh Festival Fringe to The Royal Edinburgh Military Tattoo, Edinburgh events are recognised across the globe. Local tourism businesses have the opportunity to tap into this success.
By linking with events where the target market matches their own, businesses can benefit from increased visitors and profit. By collaborating with other businesses, they can present a wider range of package choices, providing added value and a stand-out offering.
This calendar compiles Edinburgh event information, including target markets and contact details, into one easy reference point. So how can mother’s day translate into a business benefit? How do you maximise profits from the Edinburgh Marathon? The helpful tips and case studies can help make Edinburgh events work for you.
Additional support is available through funding initiatives and further information.
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28/03/2010
Case Studies
Maximillion
Maximillion is one of Scotland’s leading events management and team building companies - and has pioneered environmental and social responsibility within its industry since the firm’s formation 1989.
The company has set up a special “Mission Green” pledge to operate sustainably and reduce the negative impacts of its business, events and products. It has also adopted a triple bottom line philosophy of “people, planet and profit” to promote environmentally friendly principles, as well as a dedicated drive to reduce waste, increase recycling and encourage the re-use of resources.
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28/03/2010
Case Studies
Glamis Castle
Glamis Castle launched a festive programme six years ago, with assistance from Scottish Enterprise Tayide. A full programme of events, including themed tours, storytelling, face painting, Santa’s Grotto, carol concerts and floral art displays, now runs throughout November and December.
Gill Crawford, the Castle’s Business Manager, says: “An additional 8,500 people visit Glamis during November and December, creating a ticket, catering and retail revenue stream at a time when the castle would normally be closed”.
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28/03/2010
Factsheets
How to Maximise the Economic Benefit of Events in Your Area
This guide is for everyone involved in the planning and development of events within a particular area.
Although large scale events will almost certainly undertake an economic impact assessment afterwards, there is much to be gained by an increased awareness of how to maximise this impact before the event happens, at the planning and development stages. In Scotland there are some excellent examples of how particular areas have done this right, maximising the full economic potential that an event, large or small, can bring to a local area
This guide gathers together best practice examples from a wide range of events and shares observations and insights from a group of industry professionals who are involved in event planning and delivery across Scotland.
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26/03/2010
Research Summaries
Sports & Active Pursuits
Be it the upcoming Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply the opportunity to walk in the British countryside, the ability to watch or participate in active pursuits in Britain attracts substantial numbers of visitors from overseas.
VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s sports and activities offering.
Topics include: the impact of the London 2012 Olympic and Paralympic Games, and the potential tourism benefits; an analysis of overseas visitors who watched or played sport during their trip; perceptions of different holiday activities on offer in Britain; and the power of football to influence domestic and inbound tourism.
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