Library Search Results

15/04/2010

Research Summaries

Sea Angling in Scotland

Sea angling is a popular activity in Scotland with people fishing in a number of different locations and catching a wide variety of fish.  Sea anglers will go fishing as long as there’s a chance of catching something.  

Scotland has a lot of potential for sea angling.   A varied and beautiful coastline, many different species of fish and sheltered coastal waters all make an appealing picture for sea anglers.

Welcoming coastal communities offering accommodation are crucial to the continued success of sea angling in Scotland.

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29/03/2010

Research Summaries

Fishing Tourism Research

The aim of this VisitScotland research was to give a deeper understanding of the current and potential consumer fishing market in Scotland by examining the consumer angling market in Scotland.

Objectives focused on the characteristics of angling holidays in Scotland, including trip planning and opinions of Scotland in comparison to its’ competitors.

Results showed it is vital to recognise that angling is not a single market – game, coarse and sea anglers have different profiles, behaviours and motivations. Overall, 41% of all anglers took angling holidays at least once per year, and game anglers were the most frequent visitors to Scotland. Across the total market, Scotland received the highest rating as an angling destination.

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26/03/2010

Research Summaries

Sports & Active Pursuits

Be it the upcoming Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply the opportunity to walk in the British countryside, the ability to watch or participate in active pursuits in Britain attracts substantial numbers of visitors from overseas.

VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s sports and activities offering.

Topics include: the impact of the London 2012 Olympic and Paralympic Games, and the potential tourism benefits; an analysis of overseas visitors who watched or played sport during their trip; perceptions of different holiday activities on offer in Britain; and the power of football to influence domestic and inbound tourism.

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