21/04/2010
Factsheets
Creating the Buzz - A Guide to Social Media
The Web 2.0/Social Media revolution presents major opportunities for
Scottish tourism and hospitality businesses.
To help you leverage the full potential of social media, this short introductory guide presents: a brief overview of social media and its impact on the global tourism and hospitality industry; the specific opportunities and threats for your business; the ten key principles of social media; how to use social media for improved business performance; and ‘getting there’ – issues in social media strategy development and implementation.
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