26/03/2010
Research Summaries
Sports & Active Pursuits
Be it the upcoming Olympic and Paralympics Games, Premier League, Ryder Cup, Wimbledon or simply the opportunity to walk in the British countryside, the ability to watch or participate in active pursuits in Britain attracts substantial numbers of visitors from overseas.
VisitBritain’s monthly ‘Foresight’ publication includes features on a number of topics exploring the issues and opportunities surrounding the UK’s sports and activities offering.
Topics include: the impact of the London 2012 Olympic and Paralympic Games, and the potential tourism benefits; an analysis of overseas visitors who watched or played sport during their trip; perceptions of different holiday activities on offer in Britain; and the power of football to influence domestic and inbound tourism.
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