Library Search Results

28/03/2010

Case Studies

Fairmont Hotels & Resorts

Fairmont Hotels & Resorts, who own the 5 star Fairmont St Andrews, have created a new online community platform, www.everyonesanoriginal.com.

The new site will serve as a virtual gathering place for Fairmont guests, colleagues, and others, and be an interactive environment where fans of Fairmont can post photos or video from a memorable trip, participate in exclusive polls and contests, access exclusive hotel and destination content, and speak to other site users about their Fairmont travel experiences.

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28/03/2010

Case Studies

Camera Obscura

Trip Advisor is widely recognised as being used by travellers to check out accommodation, however what’s less well know is that it’s increasingly being used as a research resource for visitor attractions too.  

Andrew Johnson from Camera Obscura in Edinburgh says: “We paid no attention to Trip Advisor until they contacted us in November 2008 to say we were the number one thing ‘to see or do’ in Edinburgh and to ask if we wanted to use their ‘badge’ on our website”.

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28/03/2010

Case Studies

South of Scotland Marketing Initiative

Frustrated by being over-looked by visitors streaming north to the central belt and beyond, tourism operators in Southern Scotland have joined together to create an

online and social media campaign to showcase the attractions and benefits of a holiday in the area, raising its profile and encouraging visitors to take longer holiday visits to the area. The driving force behind the initiative is a core group of six luxury small country houses, members of Wolsey Lodges.

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28/03/2010

Practical Tools

How to Make the Most of Web 2.0 for Your Business

The internet has changed dramatically over the last few years from being mainly a 'read-only' resource, to a very interactive 'read and write' communication tool (WEB 2.0). WEB 2.0 is also known as social media as it enables people to communicate and share information and personal experiences online.

As recommendations from other users or peers are valued a lot more than any branded message from a company, there is a commercial value in being mentioned on these user-generated content web sites.

Millions of people share their experiences, good and bad, through social media and there is a good chance that your business is already mentioned somewhere on the internet with, or without, you knowing about it.

Learn how to find, respond to and join in the conversation with this practical guide.

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28/03/2010

Practical Tools

How to Develop a Great Website

This guide covers a range of important points to consider when developing a new website and helps explain what work is needed.

Topics covered include: finding the right website designer; planning the brief; identifying the appropriate look and feel of the new site; content management systems; web statistics; newsletter software; copyright and ownership; technical requirements, maintenance; and promotion.

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25/03/2010

Research Summaries

Information and Inspiration

Potential visitors may use several different sources of information when considering a destination and planning their trip. VisitBritain’s monthly ‘Foresight’ publication has examined how reliable these information sources actually are, and what inspires international travel.

Informative features focus on the things that influenced or inspired residents in 35 countries around the world to visit a country for a holiday, the extent to which they use different sources of information about holiday destinations and how reliable these sources are.

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