Library Search Results

03/09/2010

Research Summaries

Over a barrel - Why your business needs whisky

Scotch Whisky is synonymous with Scotland. Its notoriety as an authentic, luxury product establishes our famous drink as a vital contributor to the Scottish economy. At a time when many traditional areas of manufacturing are on the decline in Scotland, the Scotch Whisky industry remains a steadfast force, with stable employment and investment. Growth in overseas exports, which generated over £3 billion in 2008, and the rise in product value indicate more positive growth in the future.

With such a commanding reputation, Scotch Whisky is an ambassador for Scotland overseas. It gives us that point of distinction that will attract visitors and help us stand out against the competition. How can your business use the popularity of our most famous export to boost your business? 

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28/05/2010

Research Summaries

Whisky Galore

What visit to Scotland is complete without a wee dram?! Scotch Whisky is the product most associated with Scotland and distilleries have become a must-visit destination for 1.2 million visitors each year. Such an iconic product offers the potential to grow tourism revenues. 

ScotlandWhisky is a project that aims to explore how the Tourism and Scotch Whisky industries can work together to promote Whisky Tourism. It has developed the ‘Embassy’ network – a range of hotels, golf courses, bars and restaurants that have met specific quality criteria, including staff trained at the Scotch Whisky Training School.

Such initiatives prove that tourism businesses can attract more visitors if they work together with local distilleries to create new, exciting and ‘uniquely Scottish’ whisky experiences.

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