What is Tourism Intelligence?

Innovation in product and service development, and in business processes, is key to the future competitiveness of the Scottish tourism industry. This reflects a fast changing consumer marketplace and the need for Scotland to continually enhance its tourism product to keep pace with growing competition.

Good market intelligence is a key driver of innovation and enterprise. To support the industry in this area, a new joint initiative has been developed by Scottish Enterprise, Highlands and Islands Enterprise, and VisitScotland; Tourism Intelligence Scotland.

Working closely with the Scottish Government Tourism Unit and the Scottish tourism industry, Tourism Intelligence Scotland is a key initiative in supporting the industry to achieve the 50% growth target set out in the Tourism Framework for Change.