WELCOME
Customer feedback is essential for your business and this guide can help you to develop new ways to find out what customers think of the experience you offer. The Listening to Our Visitors Guide can show you how to make the most of feedback, focussing on practical tips and how to gather feedback at both business and area level. And then, most importantly, what action to take, as a result of the information you gather.
This guide has been developed by a group of tourism operators in partnership with Scottish Enterprise, Highlands and Islands Enterprise and VisitScotland; to help tourism businesses maximise their greatest asset – their customers
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‘Listening to our Visitors’ competition winner announced!
Thank you to everyone who entered the ‘Listening to our Visitors’ competition. We received a large number of entries and there were a number of excellent submissions. We are pleased to announce that the winning entry was from Anna & Simon Smith of the Old Manse Guest House in Oban. After reading the ‘Listening to our Visitors’ guide and attending the workshop, Anna & Simon are now using customer feedback to make a number of positive changes in their business. Read more...
SIGN UP FOR A WORKSHOP
FREE workshops are happening now in your area. Sign up here to book your place and learn how to use feedback to improve your business and your area.
>Click here to register
Here's what other participants have said:
"A great session with a good, diverse range of examples used - clearly communicated with plenty of opportunity for participants to input."
Gordon Hodge, Senior Customer Service Manager, Glasgow's Concert Halls
"Informal with a good mix of attendees who were willing to share. Excellent for generating ideas & enjoyed receiving the 'listening to our visitors' information. Very knowledgeable & great presenter."
Doreen Waller, Quality Services Manager, Historic Scotland
"Very informative with good visuals. Fun to listen & participate. Good mix of participants. Would recommend as you can always pick up ideas to encourage guest feedback."
Moira Gilchrist, Radisson Hotel, Glasgow