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What can Tourism Intelligence Scotland do for you?

Tourism Intelligence Scotland is where forward thinking businesses go for easy to use practical insights to inspire them to get ahead.

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Thank you for choosing to register with Tourism Intelligence Scotland.

By registering, you’ll have full access to the Tourism Intelligence Scotland website, and will receive regular news and updates along with copies of our new guides as they’re produced.

* Denotes Mandatory Field

Details

Name of key contact *

Business name *

Address *

Town *

Post Code *

Country *

Telephone Number *

Website Address

Email address *

Password *

Re-enter Password *

How did you hear about Tourism Intelligence Scotland? *

Word of mouth
From the Ear to the Ground Newsletter
Internet/search engine

At an event (please specify)

Through my local tourism group/association (please specify)

Do you currently use practical information and insights, such as case studies and information on markets and trends, to develop your business? *

Yes
No

Do you currently collect customer feedback? *

Yes
No

In addition to collecting, do you also use this feedback to develop and improve your business?

Yes
No

If you do use your feedback, in what ways do you use it in your business? Please tick as many as appropriate

To help me develop new products and packages for my customers
To help me improve my customer service
To identify new ideas for improvement in my business
To help train and develop new staff

Other

To help us ensure that Tourism Intelligence Scotland fully meets the needs of businesses, we would appreciate it if you could also take the time to provide us with some more detailed information.

How much have you spent on developing and delivering any new products and services for your customers in your last full financial year?

Under £500£500 - £1,000£1,000 - 5,000
£5,000 - 10,000£10,000 - 50,000Above £50,000

Is your business registered with, or a member of, any local or national tourism group(s)?

Yes
No

If yes, which group(s)?

Do you regularly network, share information or collaborate with others in your local area or sector?

Yes
No

If yes, who are the key groups?

How would you describe yourself in terms of using tourism intelligence to improve and develop your business?

I regularly use tourism stats and trends to develop new ideas and inspire my staff
I am very passionate and enthusiastic about tourism and love hearing about new ideas
I am very involved in tourism groups and enjoy listening to speakers at events to keep me up to date
I want to make improvements in my business but am usually restricted by time and money
I have never heard of tourism intelligence before and am unsure of what I could do with the information.

How do you currently use practical information and insights in your business?

(e.g the UK is Scotland’s largest tourism market, accounting for 8 out of 10 of the total visitors) Please tick as many as appropriate

To help me know how I’m performing against others in my sector
To provide me with information on tourism at a local level
To provide me with information on tourism at a national level
To provide me with information on tourism globally
To help me develop new products and packages for my customers
To help me improve my customer service
To identify new ideas for improving my business

Other (please specify)

What types of information are particularly useful to you and your business?

Please tick as many as appropriate

Local area information
Insights relating to my particular sector
National statistics and trends
Global statistics and trends
General tourism trends
Case studies and best practice of what others are achieving
Tips and hints to inspire me
All of the above

Other (please specify)

In order to ensure that we are developing and providing the most useful information and services, we would like to circulate a brief e-survey twice a year. This will help us to understand better what intelligence and insights you are finding useful and how you are using these in your business. It will also help us understand how Tourism Intelligence Scotland is working and what difference it is making. We would really appreciate your time to let us know.

If you don’t want to receive this e-survey, please tick this box.